The Role of AI In Digital Marketing

Artificial Intelligence Use in The Realm of Digital Marketing

Welcome to my YouTube channel, InsightsToDigitalMarketing, where we will explore the digital frontier of marketing. Together, we will decode the latest strategies, tools, and trends in the digital marketing universe. Join me on a journey to master SEO, social media marketing, PPC, content creation, and more. Don’t forget to subscribe for weekly insights and actionable tips!

Together, in this exploration, we’ll uncover how AI is transforming the landscape of digital marketing, from predictive analytics, natural language processing and personalised customer experiences.

📌 Key Topics Covered:

– Propensity Marketing

– Content Generation

– Voice Search & Natural Language Processing

– Media Buying

– AI Personalisation

So please, join me on this captivating journey as we unveil the game-changing strategies and technologies that are reshaping the pathways of digital marketing.

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References

^{Blut, M. and Wang, C. (2019) ‘Technology readiness: A meta-analysis of conceptualizations of the construct and its impact on technology usage’, Journal of the Academy of Marketing Science, 48(4), pp. 649–669. doi:10.1007/s11747-019-00680-8.}

^{Davenport, T. et al. (2019) ‘How artificial intelligence will change the future of marketing’, Journal of the Academy of Marketing Science, 48(1), pp. 24–42. doi:10.1007/s11747-019-00696-0.}

^{Feng, Y. and Richards, L. (2018) ‘A review of Digital Curation professional competencies: Theory and current practices’, Records Management Journal, 28(1), pp. 62–78. doi:10.1108/rmj-09-2016-0022.}

^{Gartner (2022) What is new in Artificial Intelligence from the 2022 Gartner Hype cycle., Gartner. Available at: https://www.gartner.com/en/articles/what-s-new-in-artificial-intelligence-from-the-2022-gartner-hype-cycle (Accessed: 09 September 2023).}

^{Nair, K. and Gupta, R. (2021) ‘Application of AI technology in Modern Digital Marketing Environment’, World Journal of Entrepreneurship, Management and Sustainable Development, ahead-of-print(ahead-of-print). doi:10.1108/wjemsd-08-2020-0099.}

^{Van Esch, P. and Stewart Black, J. (2021) ‘Artificial Intelligence (AI): Revolutionizing Digital Marketing’, Australasian Marketing Journal, 29(3), pp. 199–203. doi:10.1177/18393349211037684.}